Brand
Marketing
Brand Marketing, Graphic Design, 2D Animation, Illustration, User Interface, Print Design
Work:
Brand Marketing, Graphic Design, 2D Animation, Illustration, User Interface, Print Design
Role:
I worked on these projects as a freelance designer for Books 2 Door
Client:
BOOKS 2 DOOR
Context:
Books 2 Door is an award-winning online bookseller, specialising in children's books and box sets. Less screen time, more story time, their mission is to make books more affordable and accessible for everyone.
I have supported the brand in developing and executing a range of design concepts and assets to visually enhance the business. I was asked to refine the brand identity and visual direction, defining brand guidelines for in-house designers to follow. As well as designing a wide range of digital creative content for use across web landing pages, social media and paid advertising. I’ve also produced printed marketing materials such as display banners and bookmarks to send out directly to customers.
Social Content Designs
Static and motion assets designed for a range of social platforms for both organic and paid advertising.
Bookmark Print Design
Double sided printed bookmark developed to promote the Books 2 Door brand directly to repeat customers. To be sent out in each parcel alongside their products to engage customers with the business and introduce them to a range of friendly bookworm characters I created for the brand.
User Interface and Design Strategy
User interface design ideas for a responsive explainer web landing page with a mobile first approach. Design strategy developed for a new rewards scheme, Book Rewards, to encourage customers to return to the site and shop again, earning additional points with each purchase.
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If you’d like to work together to create something similar for your brand, get in touch at christieriderdesign@gmail.com