Muscular Dystrophy UK

Brand Awareness Campaign

Graphic Design, Branding, Campaigns, Exhibition Design

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Work:

Worked as the lead designer to deliver creative support for the charity working on graphic design for printed materials, digital and physical events.

Role:

Supported the creation, design guidance and rollout of assets across Muscular Dystrophy UK’s re-brand to promote it’s position as the UK’s leading charity supporting those with muscle wasting and weakening conditions and underlining their authority on trustworthy medical information and advice.

Context:

Working alongside the creative manager and digital team, I led the design direction of information materials and a bold awareness campaign engaging audiences with the charity’s work. We asked audiences to consider their own muscles, using messaging to highlight the daily reality of living with the various conditions the charity supports.

We produced a print and digital campaign featuring printed bookmarks to be handed out at Waterloo Station and during the RHS Chelsea Flower Show event. We also produced an exhibition stand for the London Marathon for an audience of over 50,000.