Next Editorial
Branded Directory
Art Direction, Editorial Design, Typography
Work:
Art direction of photoshoots and editorial layout designs for Next’s branded offering in their directory catalogue. Sent directly to customers, this part of the directory was a chance to increase awareness of Next’s online selection of branded products.
Role:
I managed this project working as a mid-weight designer for Next PLC.
Client:
NEXT PLC
NEXT PLC
I lead the art direction of photoshoots for Next’s branded catalogue, working alongside the production team and liaising directly with the brands offered at Next. I would also produce the editorial layout designs for each spread, selecting the best shots from shoots and ensuring each product was labelled accurately.
NEXT PLC
Next plc is a British multinational clothing, footwear and home products retailer, which has around 700 stores in the UK, Europe, Asia and the Middle East.
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If you’d like to work together to create something similar for your brand, get in touch at christieriderdesign@gmail.com