Universal Works

Illustration

Branding, Graphic Design, Illustration

Work:

Branding development, to develop a series of illustrations for Universal Works as part of their brand refresh that would be used across multiple packaging touchpoints. 

Context:

Universal Works is a menswear brand based in Nottingham. 

I created a repeat pattern featuring styles from the latest collection, it was important that they reflected the unisex (universal) nature of the brand. We wanted the illustrations to appear in motion to highlight the confident tailoring of the products. The designs were applied to tissue paper and mail-out packaging as part of a wider brand re-fresh campaign.

Role:
I worked on these projects as a junior designer supporting the wider studio team at Waste Studio. Some of the work shown may not have made it to the final execution.