Tommy Hilfiger
Animation
2D Animation, Campaign, Digital content concepts
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Work:
Animated characters using 2D hand-drawn animation technique. Concepts for digital content to be used in a campaign to promote Tommy Hilfigers Autumn Winter boyswear collection.
Role:
I created the animations whilst working as a designer at Waste Studio, the character designs were created by senior designers. Some of the work shown may not have made it to the final execution.
Context:
I was asked to produce a set of playful 2D animations that would elevate the Tommy Boyswear garment graphics in a fun way. These animations would need to stay consistent with the art direction of the photoshoot and were to be used for digital touchpoints such as emails and website banners.
I created CEL animations of four sweater designs from the collection, picking elements from the garment graphics to animate in a characterful way, keeping each short and snappy to engage online audiences.
