NEXT PLC

To produce a range of engaging social media content which would capture the attention of Next customers, with the aim of encouraging them to visit the online store. It would also be a chance to use video to highlight qualities of the product which could not be captured in printed photoshoots.

I supported the motion team by selecting video content from photoshoots and condensed hours of footage into 15 second highlight segments, focusing on areas such as shoes, accessories and tailoring. I would then select royalty free music, edit and animate the video to produce a number of fast paced and engaging social stories.

All social videos were posted to Next’s instagram audience of 1.6 million and facebook audience of 2.6 million, each had great engagement with many customers loving the product and clicking through to the online store. We also helped Next draw attention to areas of outfits such as shoes and accessories which can sometimes get lost in larger photoshoots.